Stereotyping or Labeling

Stereotyping or Labeling:

This technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable.

Examples:

Goncalo Amaral/Portuguese police (and citizens):

 

• "keystone cop"
• "disgraced"
• "sardine munchers"
• "bumbling", etc.
• (see older post: "Adjectives used by the British Press to describe Goncalo Amaral")

  
Forums / Blogs related to the case: 

 

• "And yet, fuelled by some bizarre behaviour by the Portuguese police and some wildly unsubstantiated reporting by some Portuguese newspapers, the hate brigade pathetic and cowardly cretins have acted like judge and jury, after first putting the boot in on Kate and Gerry McCann - Kate, especially. Their casual, callous cruelty and almost-gleeful responses to various developments in this heartbreaking and horrifying human tragedy have been outrageous, breathtaking - and utterly depressing. A little girl is missing, but all some want to do is b*tch and gloat and goad." Liverpool Echo 29 April 2008
•  "Armchair detectives, conspiracy theorists, psychics and gossips" "malicious toungues wagging" "poisonous guessing games" The Times 14 December 2007